Jake the Dog was at Stafford train station this morning for the launch of a new uniform line for Virgin Trains
A regular on the Stafford trainspotting circuit, Jake the Dog is no stranger to a Pendolino or a Super Voyager, but today he was sporting a brand new look to spot his favourite trains rolling in.
His special-edition, tailored uniform was created by British designers Wayne Hemingway MBE and Gerardine Hemingway MBE, who have spent the last two years bringing a new body-neutral uniform for Virgin Trains to fruition.
Jake has been spotting trains at the station for over nine years, and has become part of the Virgin Trains family; joining the station staff and delighting customers to welcome trains into the platform with lots of lively wags and barks. As a reward for his devoted service, aside from his favourite doggy snacks, the design team set out to make Jake his own bespoke dog-friendly uniform, carefully measuring him from furry head to trainspotting tail to create a fetching look that would suit his unique personality and shape.
On receiving his new uniform, Neil McNamara, Jake’s owner, said;
“Jake’s always had a love and fascination for Virgin’s trains, he doesn’t bark for any other! His daily trip to the station is a real highlight for him. Over nine years he’s become a mascot for the regular passengers and we’re excited for him to show off his special uniform.”
The Virgin Trains body-neutral uniform will feature on staff across both the East and West Coast, and offers up to six combinations (six for women and four for men) on the West Coast route, and up to ten combinations (ten for women and five for men) on the East Coast route.
To create the new uniform range, Virgin Trains involved its frontline staff as part of the re-design to get their expert opinion, from an extensive employee-wide survey on their favourite designs, to trialling initial versions on the job over two years.