Research has shown that children aged 6 – 11 in the West Midlands believe they’re wrapped in cotton wool by their parents and would like more freedom to play outside.
The research by family skincare brand Sudocrem found that almost 3 in 5 children in the West Midlands area (57%) said their parents worried too much about their safety and more than a third (41%) thought they should be able to go to the park with their friends, unaccompanied by an adult.
This is why Sudocrem has been working hard to encourage parents to be more dareful and less careful and this has been supported by their Play More initiative, helping children to get outside. Play More are offering the chance for community nurseries across the country to win either a Playground Regeneration Grant or Play More outdoor toy equipment.
Sudocrem Play More is now in its second year and offers Playground Regeneration Grants, outdoor play equipment and play-themed artwork to UK nurseries to enable them to spend more time teaching their young pupils in nature. This year 15 prizes are available for nurseries and childcare centres.
Staffordshire nursery, Chesterton Primary School, is in the running for the Play More award to develop their outdoor play facilities. The nursery, which is based in the village of Chesterton in Newcastle-under-Lyme, is one of just 12 nurseries nominated across the Midlands.
Sudocrem’s Brand Manager, Georgina Fotopoulou said, “Children love outdoor play but they’re bound to scrape their knees. This is all part of the learning process. A cuddle and a tub of Sudocrem Antiseptic Healing Cream can make a lot of things better. We’ve been healing skin for generations and we’re proud to promote the spirit of adventure with Play More.”
If you think your child’s nursery* could do with improving their outdoor facilities, go to www.sudocrem.co.uk/social-hub and nominate.
*All nurseries must be based in the UK and nominations close on 31.08.2017. For full Terms and Conditions, please visit www.sudocrem.co.uk/social-hub
 All other data and statistics are from research conducted by Vital Research and Statistics on behalf of Sudocrem, 2016, unless stated otherwise.
Publishers of Staffordshire Living Magazine