Weird Fish’s Book of Macaroni hit doorsteps on Saturday February 25, detailing the entire Macaroni™ range for men and women. The Macaroni ™ sweatshirt has become iconic for the clothing brand, with its slow-spun yarn and gently distressed texture, proving to be a best-seller, time and time again.
To launch the new brochure, Weird Fish is encouraging fans to share photos of different activities on social media, ideally whilst wearing Macaroni™. Using the hashtag #whateveryourweekend, fans will be able to engage with the brand and be part of the campaign that there’s a Macaroni™ to suit every weekend activity.
The Macaroni™ uses a unique triple-twist yarn, originally discovered by the Weird Fish founder in Turkey. The range has been in production for more than 20 years and now comprises four sub-groups: Classic, Active, Tech and Lined. The Classic range is perfect for those needing a hard-wearing sweatshirt, whereas the Active range provides a more casual, understated look for those on the go. The Tech range is packed full of technical details and additional zipped pockets and the Lined Macaroni is full fleece lined, offering next-level comfort.
John Stockton, managing director at Weird Fish, said: “We’re so proud of our unique Macaroni™ fabric that we are celebrating it with its very own book. The slow-spun, feel-good favourite has continued to evolve over the years, whilst retaining its iconic look.”
“Whether you’re walking the family dog, enjoying the great outdoors on a camping trip or watching the kids play football on a cold Saturday morning – whatever your weekend, we have a Macaroni™ for you.”
Weird Fish boasts 13 branded stores and stockists include Debenhams, Cotswold Outdoor and Blacks Leisure. For more information, visit www.weirdfish.co.uk.
Publishers of Staffordshire Living Magazine