Today marks the beginning of Churchill’s 48 hour Charity Challenge.
The Potteries based company is embarking on a charity challenge that will see a specially designed and decorated mug be produced from raw materials and travel, through a relay of runners, to the company’s London based Showroom before a 48 hour deadline.
The challenge is one of the main initiatives that are part of Churchill’s wider charity plans for the next 12 months all in aid of the Douglas Macmillan Hospice. It is hoped that the plans, which began in March 2013 will raise £40,000 in celebration of the charity’s 40th Anniversary by February 2014.
Already, the initiative has raised £13,000 with over 100 companies in the Stoke-on-Trent area becoming involved.
Paul Smith, Production Director at Churchill’s said “Fundraising for the Douglas Macmillan has become an important part of life at Churchill and this year I thought it would be great to try something more challenging that would involve a greater number of the team here. The idea came from the technology we have on the factory floor and how quickly we can turn around production and from that it just escalated into testing our service promise”.
Production of the mug from raw materials begins tonight at 8pm. At 6am tomorrow morning, the first runner will depart from Churchill with the finished product. The relay will then call in at the Douglas Macmillan Hospice before making its way via Swadlincote (50 mile mark) and Woburn (100 mile mark), to the Churchill Showroom in Islington, London where it should arrive by 5pm on Thursday the 23rd May.
Paul Smith concluded “Everyone in the company is really getting behind it and some of the team also started a running club to train. It is an exciting project and the enthusiasm for it is just amazing.”
Limited edition copies of the mug, which run with the slogan ‘Life sets no paths…follow your heart’, will also be going on sale at various locations across Staffordshire and can be purchased for £5.
Liz Clarke, Head of Fundraising at the Douglas Macmillan said “Churchill China always show such a commitment and enthusiasm to fundraising and have raised a significant amount of money for the hospice over the years”.
Liz continued, “This year they really are going that extra mile to support our 40th anniversary year and I would like to thank everyone involved with the challenge. We are sure the team are going to smash their fundraising target with having such a fantastic team of employees and supporters ‘Doing it for Dougie’”.